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Relevant article: What are the main Google ranking factors? Let's focus, in order, on the elements that will SEO strategy for online stores. We will score each element in order of importance. Let's begin! How do you prioritize the pages you will optimize? My suggestion is to start with the pages that have the most traffic , as the results will appear quite quickly, precisely because there is already interest around them.
Afterwards, continue with pages that have decent traffic but are of high interest to you . In particular, I'm talking about pages that contain the most profitable products, pages that have the role of awareness of a new product of a new product line, and so on. Quickly identify Belgium WhatsApp Number Data pages with the highest traffic in Google Search Console. Go to Performance from the left column and then click on Pages (in the center of the page). Google Search Console Top Pages Choosing keywords for categories and product pages is to: Search volume This is (by far) the most important indicator when evaluating a search term. keyword planner word identification
Synergy between keyword and product/category I recommend choosing a keyword that is as representative as possible. Commercial intent Fortunately, this is very easy to do with Google Keyword Planner (see figure above). Track the competition on your chosen keyword Contrary to all my previous advice, in the case of SEO strategy for online stores I recommend that you choose keywords with medium and high difficulty. You can also analyze the words that appear in the "Top of Page Bid". Competition (difficulty) You can use various platforms to extract the difficulty of the keywords you want to use, such as this one .
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